Project Overview
Background
This client was a Dell partner who provided AV solutions for higher education and municipalities in the form of presentation furniture and media controls. During my time with them, I had the opportunity to redesign all of their print collateral, such as data sheets, catalogs, and sales slicks.
Client Concerns
The client wanted to refresh their materials to more closely align with their audience.
- New product images of their furniture line
- Update technical collateral to be more visually pleasing
- Create and maintain product catalog
- Expand email marketing efforts
- Refresh the outdated website
- Assist with planning and production for InfoComm
- Liaison with Synnex distribution and Dell sales reps to manage product listings
Primary Tools Used
Adobe Illustrator
Adobe Photoshop
Adobe InDesign
Adobe Acrobat
Microsoft Excel
Microsoft Word
Microsoft PowerPoint
WordPress
Budget
$$$$
Total Time Spent
52 months
Work Performed
Developed new and revised all existing design files as needed, including data sheets, advertising, product catalogs (web & print), and sales collateral.
