Project Overview
Background
This is a client that I had two, non-consecutive long-term contracts with. During this time, my role would fluctuate with whatever current marketing goal was in the queue. Most notably, I was responsible for two iterations of their website design that had evolved as the business grew. These page builds were pixel-perfect, mobile responsive renditions of InVision mockups that were provided by a third-party designer.
Scope of Work
Additional efforts where I was a key contributor:
- Design "Top 10" ebook lead magnet
- Typeset eight ebooks in the "Know More Than Your Attorney" series
- Translate InVision mockups into InDesign for the Royal Life Planner, create print-ready files for distribution channels, place orders
- Assist with the design and creation of sales slide decks for each service offered
- Plan blog content, edit and collaborate with third-party writers
- Produce email bulletins for a 3.5k member list, up to 3 per week
- Emcee weekly group mentoring hour-long meetings in Zoom
- Build out and moderate "The Vault" through Mighty Networks
- Plan and execute an annual "Virtual Summit" including creating promotional materials
- Content creation for social media (thumbnails and infographics)
- Build out ancillary and new landing pages as-needed
Client Direction
A design paradigm was provided by the client that specified the following:
- Headline typefaces and sizes
- Subhead typefaces and sizes
- Body copy typeface
- Color palette coded by service offered
- Image style and colors
- Design mockups for some projects
