Project Overview
Background
This was a passion project of a renowned Naturopathic Doctor and stem cell therapy advocate that aimed to connect stem cell therapy providers with patients. I was contracted to build out what had been a non-functional website. Unfortunately, success was thwarted due to a lack of adequate sales and marketing resources necessary to grow the platform.
Client Concerns
The client's current site was not functional and purely informational.
- The amount of information presented was minimal
- The site was static and dormant
- There was no system for handling leads
- Inquiries that came through the website were being routed to the client's primary business, thereby leeching staff time and resources
- The original web developer had gone M.I.A. and did not provide access to critical files (logo, logins, etc.)
Client Direction
The client indicated his goals for the redesign as follows:
- Redesign a logo similar to what had been in use
- Appeal to both patients and providers
- Feature a functional map search
- Implement an opt-in form for lead capture to build a mailing list
- Create a physician directory page
- Create a template for physician profiles
- Create a blog post template
- Develop a landing page to recruit physicians to become members
Primary Tools Used
Adobe Illustrator
Adobe Photoshop
Divi
Zoom
Budget
$$
Total Time Spent
X hours
Work Performed
Work scope included a logo design, look and feel development, sales page, and a website redesign with functional map search, member directory, and blog.
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