Project Overview
Background
This was an ongoing, full-time contract for three years. In this role, my team and I launched over a dozen sales funnels at a pace of one new offer every two weeks. I also provided affiliate support in the form of designing and maintaining promotional resources including banner ads, email swipes, and landing page templates for all offers.
Funnel Components
Sales funnels involved the creation of the following pages and assets:
- Video sales letter page
- Sales letter page (version without video)
- Squeeze opt-in page
- Exit intent popup
- Order page
- Upsell and down-sell pages
- Confirmation page
- Product box image
- Promotional banner ads
- Email swipe drip campaign
- Affiliate resources page
Client Direction
A professional copywriter provided the sales page content for each offer in the form of a personal story. This along with affiliate preferences helped to shape the overall look and feel.
Primary Tools Used
Adobe Illustrator
Adobe Photoshop
Optimize Press 2
ClickFunnels
HTML/CSS
DreamWeaver
WordPress
Divi
Teamwork
Trello
Slack
Zoom
Budget
$$$$
Total Time Spent
36 months
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